who we are?
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Michal Trunkát
10 years in managerial roles in the sales department of Procter & Gamble in modern & traditional markets and online
6 years offline, 4 years online
ONLINE
- Head of C&SR eCommerce:
- acquisition of top Czech online customers: Alza, Mall,
Rohlik, Feedo, Nazuby
- design of commercial contracts
- creation of financial and business models
OFFLINE
- creating a go to market model for the traditional market, and alternative channels (pharmacies, HoReCa, gas stations)
- profitability and business model for distributors
- commercial management of categories in the drugstore channel
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Lenka Trunkátová
7 years of experience in trade marketing, sales and category management in Procter & Gamble, Plzeňský Prazdroj and Rohlik.cz,
5 years offline, 2 years online
ONLINE
- communication & trade strategies including financial evaluation
- loyalty program strategy design
- site modifications in terms of functionality and visual content
OFFLINE
- commercial management of categories in modern market
- managing the efficiency of the assortment on smaller businesses formats
- in-store solutions (packaging materials, POS materials)
- launch of exclusive products and trade activation in modern trade